Just like having a physical business location is not enough in the current competitive era of brick and mortar, similarly, only setting up an online store isn't sufficient as per today's cutthroat digital environment.
IT Reads 0 To achieve success, a business needs to innovate and adopt measures that not only drive potential customers but also turn them into loyal consumers. More than a few of us are having difficulty in our quests to simply increase online sales.
This comes to all businesses though and with that right strategies, you can see improvement in a short amount of time. In this article, we describe 10 tested and tried tactics to increase the online sales on your website. Here are some actionable tips that will cater to the needs of both — small business owners and e-commerce veterans.
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1. Make Your Website Mobile Friendly
Mobile optimization is absolutely necessary as over half of all internet traffic comes from mobile devices. Make sure your website is a perfect fit for all devices. That includes everything from a responsive design to quick loading times and easy navigation.
Why It Works:
Instead of leaving because they cannot be bothered to deal with your non-mobile website, customers will stay longer (leading to more sales). If your site doesn't load properly on mobile you're likely to lose the visit.
If you are unsure whether your website is mobile compatible, use Google Mobile-Friendly Test. Work with a web developer if need be to optimized it for mobile.
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2. Now leveraging the power of social proof.
For example, whether it is customer reviews of testimonials- social proof plays a major part in the purchasing decision. Positive Reviews and User-generated content via show cause the trust to potential buyers.
Why It Works:
Real customer feedback trumps marketing messages. Reviews and testimonials can be make up the minds of shoppers in your direction.
Takeaway:
Add customer testimonials to your product pages, and ask satisfied customers to leave feedback. Include a user-generated content feature where customers can tell their stories with your products.
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3. Exit-Intent Popups Can Do Wonders
Exit-intent popups are the ones that appear as your visitors exit your website. Pop Ups like these can give discounts, free shipping or other incentives to convince the visitor to complete their transaction.
How It Works:
Exit-intent popups give one final chance to convert a potential customer before they leave. Higher conversion and lower cart abandonment are the results of a great deal.
Takeaway:
use exit- intent technology to pop up the message as soon as user closes your page. A message like “Wait! Save 10% when you buy today! could have a big effect.
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4. Improve Product Descriptions
Good product descriptions are more than just bullet points of features, they address problems the customer is having in a way that benefits them. State exactly why your product is valuable.
How It Helps:
A robust product description provides clarity around the value, encouraging more people to click “Buy” and making for a higher conversion rate. They also boost SEO, which positively affects your products' visibility.
Takeaway:
Sell the benefit in your descriptions. First use bullet points so it looks better and second share your story along with any element which can touch sole of the TG.
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5. Time based discount offer
By using limited-time discounts, you also create urgency. There are scarce and urgent triggers very powerful that lead to immediate action.
Why It Works:
Your customers are more likely to purchase if they believe that it might be the best deal of their lifetime and not have a second opportunity. Limited-time offers, too, motivate people to keep coming back for new deals.
Pro-tip:
Add countdown timers on product pages or in email campaigns to drive home the immediacy of your offer. Maintain credibility without narrowing the discount itself.
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6. Simplified Checkout Process
One reason why people abandon their shopping cart when checking out is due to a convoluted check.-out process. Optimize the checkout, and youll see a huge increase in sales. Why It Works:
A frictionless, easy-to-follow checkout process that enables customers to easily and clearly get from-point-A-to-Point-B —because the faster a customer can go through their steps on this journey, the sooner they arrive at making a purchase. Thus, improving conversion rates and reducing cart abandonment.
Actionable Tip:
Reduce your checkout steps, provide a guest checkout feature and use the most reliable payment gateway in security terms.
Offering a variety of payment methods-actionable with charge cards, as well as digital pockets-could also have to be helped customers better ease.
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7. Utilize Email Marketing
Email marketing still comes out as one of the most valuable channel to drive online sales. Personalized and targeted emails nurture leads, sell products or get existing customers to buy again.
Why It Works:
Email marketing allows you to keep in touch with your customers and inform them about new products, giveaways/coupons. Personalized emails, in general see higher open and click-through rates — which then translates into more conversions.
Actionable Tip:
Segment your email list according to customer behavior and preferences in order to send more targeted emails. Utilise automation to persuade certain actions such as cart abandonment, automated email triggered by browsing history.
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8. Improve Site Speed
Your site speed is the only reason people instantly leaving your store. If your website is loading too slowly, potential customers may be long gone before they get to see the great products you have.
What Makes it Work:
Quick sites improve the user experience, keep bounce rates low and please search engines. Which all means happier customers and better SEO standings.
ACTIONABLE TIP:
Google PageSpeed Insights will help you test the loading time of your website in which a faster site speeds generally leads to better SEO although it'll just give you what issues are slowing down. Ensure your website loads as fast, if not faster than its competitors by compressing images and leveraging browser caching or reducing the amount of code.
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9. Upsell and Cross-Sell
Upselling and cross-selling: These tactics raise the average order value by getting customers to purchase moreproducts or products at a higher price tier. Up-selling will show a higher priced for the same product, or services; cross selling proposes alternative (complimentary) items.
Why It Is Effective:
These practices are adding value in subsequent bundles that makes the customers willing to pay more. If done right, upselling and cross-selling can increase your revenue significantly.
Actionable Tip:
Add on related products or upsells to your product pages and during checkout. For example, suggest additional items with sentences like “Customers also bought” or “You may also like”.
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10. Offer Outstanding Customer Service
Great customer service really can make you stand out. Customers who feel appreciated and assisted in any way are prone to completing their purchases and coerced into doing repeat business.
Why This Works:
Great customer service removes a lot of potential friction and skepticism about your brand. Fast and responsive service will make more sales, so your customer returns again.
Implementation hack:
Add a Chatbot to your website for instant help Train, empower and equip your customer service team to handle all situations that come their way efficiently.
In Summary :
Increasing your online sales is not a monumental task of changing up everything about how you do business. Follow these 10 proven strategies implemented nearly instantly but will start seeing an effect immediately.
Everything from keeping your site mobile optimized to providing top-notch customer service can help you turn a higher percentage of prospects into customers.
You need to be consistent, do it over and again play with each of these tactics see what works and adjust accordingly.
Use these approaches and start enhancing your online sales today to increase improvement in your commercial enterprise! We want to know your successes and what has worked for you in the comments below. If you enjoyed the post, share it with others.
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